#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price / Adam Holmgren

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you'll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform. Adam has scaled a demand gen team of 30, working alongside sales to generate and convert high quality leads. If you haven't got a ticket to FINITE Fest, our one-day virtual conference, head here.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

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How long is this episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?

This episode is 24 minutes long.

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This episode was published on May 2, 2022.

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