100% Humble: The Sendle Story | #103

In this episode of Add To Cart, we are joined by James Chin Moody from Sendle, a shipping company focused on helping small business thrive by making package delivery simple, reliable and affordable. They are also the only 100% Carbon Neutral Delivery Service in Australia and the United States. In this chat, James gives us an insight into the ‘systems engineering approach’ that guides Sendle’s operations, what it’s like to take on a national institution and why being humble and honest is at the top of the list when it comes to success in business.Links from the episodeThe New InventorsSipahh StrawsSendleShopify Plus (sponsored)Signet & Sienna Byron Bay (sponsored)Questions answered:How do Sendle send packages cheaper and greener than Australia Post?What’s the part of fulfilment and logistics that retailers struggle the most with?What are the key qualities you look for when growing your team?This episode was brought to you by…  Shopify PlusSignetAbout your co-host:James Chin Moody from SendleJames Chin Moody is co-founder and CEO of Sendle. Sendle makes package delivery simple, reliable and affordable and is the only 100% Carbon Neutral Delivery Service in Australia and the United States.  James is an experienced senior executive and board member. He was a member of the Executive team at Australia’s national research agency, CSIRO, for eight years. He was also the Chief Systems Engineer for FedSat, the first Australian satellite to be launched in 30 years. James has served on Advisory Boards for companies such as Westpac Bank and General Electric and government boards such as the National Australia Day Council, the Australian Bureau of Meteorology, the Australian Bureau of Statistics and the Australia Indonesia Institute. He is the co-author of “The Sixth Wave: How to Succeed in a Resource-Limited World” which was published in 2010 in English, Korean, Japanese and Chinese. For seven years, he was a regular panelist and judge on the ABC TV program “The New Inventors”. He has been a member of the World Economic Forum’s Global Councils for over 10 years including as Co-Chair of the Global Future Council on Digital Economy and Society and Vice-Chair of the Global Agenda Council on Intellectual Property. James has a PhD in innovation theory from the Australian National University. He also holds a Bachelor of Engineering and Bachelor of Information Technology from the Queensland University of Technology and a Graduate Diploma in Accounting from Monash University. He has been named one of Australia’s Top 100 Most Influential Engineers (2005), a Young Global Leader of the World Economic Forum (2005), AFR Boss Magazine Young Executive of the Year (2007) and Young Australian of the Year in Science and Technology (2001).You can contact James at LinkedInThanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community