#100 – James Richardson, Founder of Premium Growth Solutions, author of Ramping Your Brand, Cultural anthropologist, Strategy consultant

James explains, "I'm here to democratize access to best practices in early-stage brand growth. BigCo paid me a lot to learn this stuff, but I don't think they should have a monopoly on it. Look, I'm a fighter and a founder too." Dr. James Richardson helps leaders and their organizations "Think smarter about growth." Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast — Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator.