100 | One Hundred Episodes In: What It Really Takes to Launch, Grow, and Stick With a Podcast

Show InformationEpisode Number: 100Date: August 11, 2025Duration: 37:04Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kristen DeeseCompany: Virtual CFO for the TradesGuest Website: KristenDeese.comSummaryIn this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, the setbacks (hello, tech fails), and the lessons learned along the way.Kristen pulls back the curtain on what it really takes to start and grow a podcast in the home service space — including the mindset hurdles, scheduling chaos, evolving tech, and the importance of just starting. Whether you’ve listened to all 100 episodes or this is your first, you’ll walk away inspired to implement and stay consistent in your own business journey.TakeawaysConsistency beats perfection. Most podcasts never make it past 10 episodes. Kristen pushed through the doubt and kept going.Mindset is everything. The biggest barrier to launching wasn’t gear — it was belief.Implementation separates successful business owners from the rest. Ideas are easy. Execution is rare.Technology will fail you — prepare anyway. From failed recordings to redundant internet providers, the podcast journey is full of pivots.Freedom + Blueprint = Purpose. Kristen explains how the show’s name was chosen to reflect what so many home service business owners lose — and how to reclaim it.Chapters00:00 – It’s a Big Dill… I Mean, Deal01:56 – Why Episode 100 Matters03:49 – The Break, the Sale, and the Pivot05:26 – Flipping the Script: Kristen Gets Interviewed06:08 – Tech Fails and Starting Over08:51 – Humble Beginnings: A USB Mic and a Window09:28 – Best Advice from a Podcasting Coach11:05 – How Guests Were Chosen (Then vs. Now)12:10 – Guests or Solo Shows? Kristen’s Take14:03 – Most Impactful Guest: Ara from ServiceTitan16:10 – The Biggest Challenge: Mindset18:20 – Why One Episode a Week Was the Right Call19:03 – Behind-the-Scenes Work and Early Morning Recordings20:28 – The #1 Thread Among Successful Guests23:03 – The Value of Runway and Planning Ahead24:11 – The Story Behind the Name: Freedom Blueprint26:16 – 10 Years in the Truck? Why Time Flies and Change Matters28:00 – No More Excuses: Learning the Business29:12 – What’s Next for the Podcast30:11 – Kristen’s Thank You to the Listeners31:41 – Getting Recognized at the Piggly Wiggly?!32:40 – Got a Topic Request? Let Us Know!34:46 – Final Thoughts and What’s ComingKeywords#FreedomBlueprint #KristenDeese #JustinDeese #HomeServicePodcast #Episode100 #ServiceTitan #BusinessPodcast #TradesBusiness #ImplementationMatters #PodcastJourney #CFOForTheTrades #MindsetShift #HomeServices #EntrepreneurJourney #PodcastLaunch #PlumbingBusiness #HVACSuccess #ElectricalBusiness #BusinessBlueprint #WomenInTradesMentioned in this episode:Homeservicehoorah.com