#100: Questions to Ask a Marketing Firm Before You Hire Them

You've been burned before. Or you're worried you will be. Either way, before you hand your budget and your brand over to a marketing firm, you need to ask the right questions — and most people don't.    In this milestone 100th episode, Katy Doss walks you through the most important questions to ask any marketing firm before you sign a contract. This isn't a pitch for Script. It's an honest framework for evaluating any firm — including the ones that aren't the right fit.    You'll learn:  Why industry expertise matters — and how to find out if a firm really has it  The real trade-off of hiring multiple specialty firms vs. one holistic partner  How to understand what time commitment they'll require from you  How to hold a firm accountable to real results — and why you should ask them to define their terms  What to do when things go wrong (and they will)  Why running ads through the agency's account — not yours — is a major red flag  What to look for in a contract before you ever sign    Plus: a free Marketing Firm Evaluation Worksheet with even more questions to bring to your next discovery call.    This is the episode to share with any landscaping owner who's thinking about hiring marketing help — or who's nervous about trusting someone with their business again.    Download the free worksheet at scriptmarketingco.com/resources.