#100: Stop Trying to Beat the Algorithm and Start Building a Strategy

Welcome to the 14th episode of Take the Leap's third season. In today’s episode, “Stop Trying to Beat the Algorithm and Start Building a Strategy,” co-hosts Ashlan and Victoria debrief their conversation with Mady Spry, founder of High Topp Marketing. We dig deeper into what makes social media marketing actually work, especially for bars and restaurants, and why “posting just to post” or “trying to beat the algorithm,” is usually a fast track to burnout and meh results. Key Takeaways from the Episode: Restaurant marketing is a different beast. Social media can be a core driver for restaurants because it supports real-time promos (specials, events, and limited time dishes), but results still require strategy. Posting volume isn’t a strategy. The “post 5 times a day / beat the algorithm” advice is often performative and can create a ton of activity with little business impact. Social media should fuel your entire marketing ecosystem. Social is rarely the highest converting channel on its own. The goal is often to move people toward your website, email list, booking a call, or coming in to your bar/restaurant.If you’d like to listen to Mady Spry's episode, you can find it at the links below: Apple Podcasts: https://podcasts.apple.com/us/podcast/from-bartending-burnout-to-building-a-social-media/id1735641469?i=1000741555034 Spotify: https://open.spotify.com/episode/4LHzt5gEIaZdddOvkUgRMG?si=WclBfaP3QHCHTt4EK38ZeQ YouTube: https://youtu.be/rV3_O4OjQOs?si=Ho7Ef5lExXXlpxVN Host information:Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect:On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today With Ashlan:https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson With Tory:https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe The Course: The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.Sign up here: https://www.taketheleap-today.com/the-course Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram