100. The Century

In this milestone episode of The Sounds of the Baskerville, James Flaherty and Chris Baskerville pull back the curtain on two decades of insolvency tales, hard-earned lessons, and the entrepreneurial spirit that keeps small businesses alive. From COVID-era chaos to digital-age dilemmas, they reflect on the top themes that shaped their journey—and yours. Whether you're a seasoned business owner, a curious startup founder, or just love a good story, this episode is packed with real-world insights, surprising twists, and the kind of advice you won’t find in textbooks. Hear how failure can be your MBA, why some people are destined to succeed after falling three times, and what creditors need to know to protect themselves. It’s raw, it’s real, and it’s a tribute to those brave enough to have a go. Tune in and celebrate the grit behind the glory.