100: The Story

In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. Tim goes all the way back to college where he played college football and studied construction management which then led him into a pretty great job in construction out in California where he even engaged in real estate investing quite successfully. That is where he met his wife and with his earnings from investing they bought a house in Arizona and moved.While working in the Arizona construction scene where there wasn’t much going on in terms of real estate investing, Tim noticed that there was a very successful Anytime Fitness gym which got him interested in the business. The gym owner was very helpful in advising him on everything gym start up and management, but when he decided to set up an Anytime Fitness of his own, he was restricted from doing so because there was a group that had the sole rights to opening an Anytime Fitness in the state. So he decided to start his own and with support from his dad, a business mentor, family, and friends, he had a logo, website, and was signing a lease for a location within no time. The rest from then on, as they say, was history. Pulse Fitness is now a very successful gym business and Tim and Randy even have a consultancy, PF Marketing Solutions, to boot.Randy joined the gym to train when it was just three months into the business, and was scaling very fast (they already had 350 members). Their friendship blossomed to the point where Randy would help with stuff like graphic design. At some point, Tim had to totally shift the gym’s business model to keep making money, and Randy gradually became more and more involved in the management (even though Tim made him shave his beard), and to this day, their great team work has kept Pulse winning big consistently. Stay tuned for more on the full story of how Tim and Randy got where they are, and you’ll definitely be inspired to keep going strong in your own gym ownership journey.Key Takeaways:The bar where you bring your own alcohol (07:00)The Justin Bieber of like the 70s and 80s (11:00)How Pulse Fitness came to be and how Tim had no clue when he started out (16:17)Losing his job and starting Pulse with loans and credit cards (21:05)How Randy joined the gym and slowly became an integral part of its management and success (23:00)Shifting from the Anytime Fitness kind of business model to in-house training (31:00)Shaving his beard so he could join the gym’s operations team (44:00)The overnight success they got when they integrated funnels into their marketing (47:07)Making $300,000 from automation alone (49:00)1k leads with 220 sales at $97 a piece within just three weeks (53:37)Joining Russell Brunson’s inner circle and how it led to the gym’s farther growth (55:15)How competitive Facebook is for the fitness industry and where the true growth is happening for gym businesses (58:00)Helping gym owners take their businesses to a million dollars (01:03:00)The power of mindset and personal growth in growing a gym business (01:05:45)Additional Resources:Dotcom Secrets By Russell Brunsonwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!