He Ran One of Australia's Biggest Athleisure Brands - Then Built Software to Fix Its Biggest Flaw | Jevon Le Roux, Keeyu

from Founders in Motion with Thea Ngo · host Thea Ngo

Jevon dropped out of high school to become a pro surfer, then built Nike's Hurley brand in South Africa, ran PE Nation and Surf Stitch, and now he's building Keeyu, an AI platform that stops ecom complaints before customers even notice problems. This episode covers his pivot from selling a "vitamin" to a "painkiller," why distribution beats product-first, and the customer who said she "wouldn't come to work" without Keeyu. Perfect for ecomm founders, ops leaders, and anyone building in AIIf this episode helped you, leave a review on Apple Podcasts or follow on Spotify so you never miss an episode. It takes 30 seconds and it's how the next founder finds us.FOLLOW US⁠⁠⁠⁠https://www.youtube.com/@FoundersInMotion⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thea.yaps⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@foundersinmotion⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/theango/⁠⁠⁠⁠Hosted by Thea Ngo, a Wharton grad, venture capital investor, and (your new favorite?) interrogator behind Founders in Motion. Subscribe for the stories that don't make the headlines yet.Subscribe for the insider playbook on building companies, growth tactics, and founder stories.

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This episode was published on January 29, 2026.

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