1001: How to Break Into Communications in Professional Services With Glenn Leibowitz, McKinsey Greater China [Espresso Shots]

Glenn Leibowitz is the head of reputation and communications for McKinsey Greater China. He is also the host of the Write With Impact Podcast and the founder of the Write With Impact Academy. He has worked in marketing with McKinsey for nearly 25 years and leads a multicultural marketing and publishing team that oversees six locations in China. Glenn also publishes articles on Inc. Magazine’s website, with a focus on career and writing advice. Glenn earned a B.A. in Asian Studies from Cornell University, an M.A. in East Asian Studies from Yale University and an M.B.A. in Finance and Entrepreneurial Management from The Wharton School at The University of Pennsylvania. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:  Why writers and editors are in high demand in Glenn’s field (6:55) Why writing is the most important hard skill and communication is the most important soft skill (8:35) Why one’s undergraduate major matters less compared to transferable skills (13:10) How failure and learning from failure is an important life experience (17:15) How helping out his colleagues has been one of the most fulfilling roles for Glenn (24:19) What makes McKinsey’s role/services so essential (26:02) Why Glenn values the truth so much, and how it has been an important career value (28:23) Why Glenn prefers creating content over consuming it, but makes an exception for reading (29:55) What are the most important values for McKinsey as a professional services firm (32:10) If you want to learn more about what Glenn does as head of reputation and communications for McKinsey Greater China check out T4C episode #839