1006 MacPractice Update with Mark Hollis, CEO : Dentistry Uncensored with Howard Farran

In 1987, Mark Hollis, a practice management consultant in New York City, began to research practice management software for several clients and friends, including a dentist and a family practitioner.   Mark determined that, thanks to their ease of use, Macintosh computers would be best for his clients. He bought a Macintosh II and began looking for suitable software for his friends. A year later, after attending numerous trade shows and seeing many demos, Mark discovered HealthCare Communications, Inc. (HCC). Mark knew that their software was the one that met his criteria, and soon MediMac, DentalMac, and ChiroMac became an integral part of his practice management consultancy.   Mark Hollis had continuous experience with MediMac, DentalMac, and ChiroMac marketing, sales, training and support for the next 15 years. He and his organization supported and consulted with over 600 clients in New York, New Jersey, and Pennsylvania. 20-30% of all dentists and physicians who used MediMac, DentalMac, or ChiroMac nationwide were Mark's clients, due in great measure to the superior ongoing local support he and his staff provided. During the past decades, Mark was responsible for designing and implementing a number of marketing and training initiatives for Apple Computer. For example, he authored a business plan for the Apple SBSS (Small Business Selling System) initiative creating a duplicateable reseller/developer model relationship. This model partnership leveraged the marketing and personnel strengths of each to advertise and produce over 200 Apple seminars, which Mark presented for HealthCare Communications.   Mark delivered the very first vertical market seminar in the nation in an Apple Market Center. This model was followed by other HCC sales representatives throughout the US and significantly contributed to the success of HCC. At Apple's request, he developed and implemented a national training program for Apple MicroAge resellers interested in the healthcare market. He worked with an Apple Evangelist to the healthcare market to create and deliver a seminar program across the US at Apple Market Centers and SBA offices. Interested doctors who attended these activities were put in contact with local representatives. Many of Mark's sales and marketing initiatives provided the model for numerous HCC marketing programs. He was given numerous awards by HCC for his contributions and for being the top sales representative in the US.   The University of Medicine and Dentistry of New Jersey (UMDNJ) requested that Mark construct and deliver a practice management course to dental students at their school, which he did for several years. Mark has also delivered several presentations at various dental and medical meetings.   Mark continued to work with DentalMac customers, providing training, support, and service. He maintained a cooperative relationship with the MacHealth™ division of WebMD, and worked together with the Lincoln Nebraska staff to maintain customer satisfaction. He, along with his wife and business partner Mickey, have been steadfast in their commitment to their clients, to MediMac, DentalMac, and ChiroMac, and to the Macintosh platform. Mark found many ways to enhance what his clients were able to accomplish with MacHealth software. Mark was an Apple VAR for 12 years and participated in Apple's Science and Technology initiative. He was an Apple Product Professional, Apple Solutions Expert (ASE), a member of Apple Consultant Network (ACN), and a Macintosh Trainer for 10 years. By 2004 Mark felt the need to advance the software and support to a new level to create the next generation of Practice Management. His thinking was shared by the original programmer of MediMac, DentalMac and ChiroMac, Patrick Clyne. Together they founded MacPractice, Inc. in May 2004.   https://www.macpractice.com/