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#1009 AI Makes Stuff Up episode artwork

EPISODE · May 26, 2024 · 1 MIN

#1009 AI Makes Stuff Up

from More than a Few Words · host Lorraine Ball

When it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify.  It rhymes in Russian... But it makes sense in any language.   When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn't exist.  So use the tool to write content, but never never never let it go without looking it over.  Ask yourself, is this up to my standard? Does it sound like me? And, most important, is it accurate.  

Episode metadata supplied by the publisher feed · Published May 26, 2024

What this episode covers

When it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify.  It rhymes in Russian... But it makes sense in any language.   When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn't exist.  So use the tool to write content, but never never never let it go without looking it over.  Ask yourself, is this up to my standard? Does it sound like me? And, most important, is it accurate.

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This episode was published on May 26, 2024.

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When it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify.  It rhymes in Russian... But it makes sense in any language.   When you are thinking about using AI, remember that sometimes, AI will make up...

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