$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper

"We put bounties on our prospects…and generated $100K” 🤠Tara just shared the most creative event marketing I've seen.The challenge: Make a $40K booth sponsorship actually worth it.Their solution? Create literal "WANTED" posters of 20 target prospects.The offer: "Bring this person to our booth and you BOTH get a prize"The results were shockingly good:$100K+ pipeline in just 3 days50% of their targets actually showed up, booked meetings, and entered the sales cycleIt was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)Of course this only works if you have:A physical booth (obviously)High enough ACV to justify booth sponsorship costs (~$40K in their case)A healthy sense of humorWant the complete IRL ABM playbook? Listen to the full episode.Hosted on Ausha. See ausha.co/privacy-policy for more information.