EPISODE · Aug 26, 2024 · 28 MIN
$100M Email Marketer Shares Revolutionary Strategy - Troy Ericson
from After Hours Entrepreneur with Mark Savant · host Mark Savant
Troy Ericson is the owner of e-mailMarketing.com, EmailDeliverability.com, and recently exited Copywriting.org. Troy & his team have generated over $100,000,000 for their clients since 2020 by improving email copy & deliverability. Troy is considered by many to be the creator of modern Email List Management - and most people who call themselves Email List Managers learned from Troy.Join us for an exciting conversation with Troy Ericson as he shares his insights on how cold email is a huge opportunity, how reverse cold email closed $26k in 1 week, and how AI should be used in prospecting. Takeaways:Cold Email is a huge opportunity.Generate quality calls over quantity.How AI should be used in Prospecting.Connect with Troy EricsonWebsite: https://cold.e-mailmarketing.com/Timestamps:00:00 Cold email is effective for lead generation.03:46 Cold email softwares build generalized industry lists.08:22 Using Loom videos and cold emails effectively.10:02 Reply to welcome email with pitch for improvement.13:54 Clarify purpose for appointments with sales team.17:31 AI vs. human response in handling specific questions and market's response to AI.19:36 Efficient emails convey necessary information with personality.25:12 Email open rates can be misleading.27:13 Marketers reverse engineer successful strategies for improvement._____________________________________________🗞️ Newsletter: www.aiupdate.ai🚀 Get more leads with YouTube: www.marksavantmedia.com 🎙️ Podcast: www.afterhoursentrepreneur.com📧 Email: [email protected]_____________________________________________Your network is your net worth. Follow me for more! 📱Facebook | Instagram | X | TikTok | LinkedIn | YouTube
What this episode covers
Troy Ericson is the owner of e-mailMarketing.com, EmailDeliverability.com, and recently exited Copywriting.org. Troy & his team have generated over $100,000,000 for their clients since 2020 by improving email copy & deliverability. Troy is considered by many to be the creator of modern Email List Management - and most people who call themselves Email List Managers learned from Troy.Join us for an exciting conversation with Troy Ericson as he shares his insights on how cold email is a huge opportunity, how reverse cold email closed $26k in 1 week, and how AI should be used in prospecting. Takeaways:Cold Email is a huge opportunity.Generate quality calls over quantity.How AI should be used in Prospecting.Connect with Troy EricsonWebsite: https://cold.e-mailmarketing.com/Timestamps:00:00 Cold email is effective for lead generation.03:46 Cold email softwares build generalized industry lists.08:22 Using Loom videos and cold emails effectively.10:02 Reply to welcome email with pitch for improvement.13:54 Clarify purpose for appointments with sales team.17:31 AI vs. human response in handling specific questions and market's response to AI.19:36 Efficient emails convey necessary information with personality.25:12 Email open rates can be misleading.27:13 Marketers reverse engineer successful strategies for improvement._____________________________________________🗞️ Newsletter: www.aiupdate.ai🚀 Get more leads with YouTube: www.marksavantmedia.com 🎙️ Podcast: www.afterhoursentrepreneur.com📧 Email: [email protected]_____________________________________________Your network is your net worth. Follow me for more! 📱Facebook | Instagram | X | TikTok | LinkedIn | YouTube
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$100M Email Marketer Shares Revolutionary Strategy - Troy Ericson
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