100x more views on Social Platforms using 5min video series: Madhav @Storylane

from TLDR: The B2B SaaS Growth Podcast Recording · host Ishaan Shakunt

Every B2B SaaS company has a podcast. 🎤You get a subject-matter expert. They talk for an hour on topics that interest your ICP. Your brand grows. It’s a win-win for all. Yet 48% of the audience leave the podcast mid-way. Why?They want the meat of the podcast ASAP. 1 hour is a long commitment. Madhav (Head of Marketing) was quick to realize this.He experimented with something new. He created a 5-min video series on LinkedIn, Youtube and Meta. He cuts the fluff and asks 5 questions.Each of these ties to their product in some way. Why does this work?1.⁠ ⁠Low penalty of consuming bad content2.⁠ ⁠Caters to low attention span3.⁠ ⁠Easily sharableResults?100x more views!These consumable bites are 🔥In 9 weeks, they saw an increase in the sales pipeline! He explains his entire strategy in 37 min. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode was published on April 12, 2024.

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