101: Destinations International Advocacy Summit: The Go-To Rebuttal

As is our practice at DMOU, we roam the halls at Destinations International events asking attendees a single question. At this year's Advocacy Summit, we asked DMO pros what their "go-to" response was when challenged that Tourism and Destination Marketing aren't critically important to a region's economy and Quality of Life. We offer their responses here to assist you in crafting your next come back.