#101 - Dismantling the Great Wall of China

Our guest on this episode, Brilled Lighting’s Joseph Cullumber, got into manufacturing backwards. He ran an automation company and got frustrated with finding existing fixtures that met his needs, so he bought a factory to make what he wanted.In this conversation, he, Michael and Greg talk about overseas ownership and management, what you would call a dealer versus a distributor, standing out in the current field and transparency issues that plague the industry.