101. First the Fundamentals, Then the Digital Wizardry with M&M's Alicia Jitaru

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In this episode, Declan chats with Alicia Jitaru, European Digital Director for M&M’s, about what really drives great marketing in a digital world.They unpack why, despite all the new tools and tech, the fundamentals stay the same: understanding people, meeting their needs, and showing up authentically.From “digital wizardry” to emotional connection, Alicia shares how brands can create real magic with their audiences today.

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This episode is 37 minutes long.

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This episode was published on October 22, 2025.

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