#101 Hamza Ouamari – inclusieve marketing

What this episode covers

Onze maatschappij wordt steeds diverser, vasthouden aan het oude is risicovol. In aflevering 101 van de Strategie van de Kreeft-podcast gaan Hamza Ouamari en Dorien van der Heijden in gesprek over inclusiviteit, gedreven, eerlijk en confronterend. Hamza is marketeer en strijder voor inclusieve marketing. Hij schreef daar het boek ‘Inclusieve marketing – een no bullshitgids’ over. Door het PIM uitgeroepen tot de Bewustmaker van 2025!Een gesprek over:Erkennen dat het speelveld niet gelijk isInclusie niet is wie je wilt opvoeden maar wie je wilt bereikenDat progressief zijn niet hetzelfde is als inclusief zijnLuisteren naar de stem van de stille meerderheidHet belang van een cultural add in plaats van een cultural fitEen gesprek om met open oren te luisteren. Je wordt uitgedaagd jouw eigen (on)bewuste uitsluiting te onderzoeken, je ongemak te omarmen. Bewust te zijn voor de saboteur. Hoe inclusief is jouw organisatie echt, voorbij de mooie plaatjes en praatjes?

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How long is this episode of Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien?

This episode is 45 minutes long.

When was this Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien episode published?

This episode was published on March 21, 2026.

What is this episode about?

Onze maatschappij wordt steeds diverser, vasthouden aan het oude is risicovol. In aflevering 101 van de Strategie van de Kreeft-podcast gaan Hamza Ouamari en Dorien van der Heijden in gesprek over inclusiviteit, gedreven, eerlijk en confronterend....

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