#101: How Spatial Foundation Models Could Reinvent Marketing Forever

Spatial Foundation Models (SFMs) are more than a buzzword—they could redefine marketing. Unlike flat AI tools that think in text or pixels, SFMs understand the world in 3D, with physics, depth, and context. In this episode, we unpack what SFMs are, why they’re not a gimmick, and how companies like SpAItial, Tencent, and World Labs are building them. Discover how SFMs can transform marketing—immersive product demos, real estate walkthroughs, experiential campaigns, and B2B storytelling. We also explore challenges like computing power, spatial deepfakes, and UX adoption. Marketers will learn how to prepare now for the spatial AI era, where content goes beyond screens and into explorable 3D spaces.(00:00) Intro(01:00) What are Spatial Foundation Models or SFMs? And why they are not a gimmick?(03:50) Companies that are developing their own SFMs(06:49) What SFMs can do for Marketing?(09:15) How can SFMs change the world around us (and create more ways to market products and services)?(12:33) What are the challenges and risks associated with SFMs?(15:14) What marketers can do today to prepare for SFMs?Link to Episode on "Interactive Worlds, Infinite Potential: The New Age of Immersive Marketing": https://bit.ly/likelymktg_ep62