101: It’s all about authenticity in adventure travel

What this episode covers

Good content is not enough. Customers are savvy and have high expectations. Your content needs to be authentic, honest, and engaging. Adventure Travellers crave experiences. They are also more likely to prefer small things like street food and travel on local amenities as they wish to experience the culture of a destination. Adventure Travellers are also more likely to document their experience on Instagram so make sure you have a strong presence on this social platform.

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