EPISODE · Jan 17, 2021 · 36 MIN

#101 Markenführung 4.0

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Mit der Umsetzung einer Markenpolitik verdient man sich keine Meriten, aber sie ist der Schlüssel zum Erfolg. Und: Wenn 77% aller Marken von Kunden als austauschbar wahrgenommen werden, liegt in der Umsetzung der Schlüssel zum Erfolg. Hören Sie in der aktuellen Folge, wie Prof. Franz-Rudolf Esch mit Kollege Stiller und Kollege Scholzen über die Umsetzung einer modernen Markenführung diskutiert. Prädikat: Sehr hörenswert!

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#101 Markenführung 4.0

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