#101: Permission to Market Authentically & Stop Forcing What Doesn’t Fit

In this episode, Tory and Ashlan welcome back Nedra Rezinas, a marketing strategist, coach, and educator with 20+ years of business experience. Nedra shares how her work has evolved beyond marketing into deeper coaching–helping entrepreneurs (especially introverted, highly sensitive, empathy-driven business owners) build confidence, make decisions, and find sustainable ways to grow. Tune in if you’re feeling overwhelmed by “what worked before” not working anymore, and you want a more grounded, values-aligned way to market, network, and pivot without burning out.What You’ll Learn:Why business pivots usually require a compound answer (not one magic fix) and how to experiment without spiraling.How to market authentically–without forcing yourself into trends (like constant video content) that don’t fit your personality or strengths.Why relationship-based marketing is still the most reliable “growth strategy” when the internet feels like chaos.Practical ways to prevent burnout by reducing noise, setting boundaries, and giving your brain space to think.Key Takeaways:Stop forcing yourself into marketing tactics that don’t fit. If video drains you, don’t build your entire strategy around it. Choose channels that align with your strengths (email, YouTube, etc.) and show up consistently in a way that feels real.If you’re pivoting, test before you build. Try a “beta” offer with a few trusted people, gather feedback, and refine before you invest big time (or big money).Networking shouldn’t feel like a sales ambush. Structured networking (guided prompts + small group conversations) can create deeper relationships, better collaborations, and way less awkward energy.Guest & Host Information:Guest, Nedra Rezinas, Owner of Nedra Rezinas ConsultingCo-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Nedra:On LinkedIn: https://www.linkedin.com/in/nrezinas/Visit her website: https://www.nedrarezinas.com/Connect with us:On YouTube: https://www.youtube.com/@TaketheLeap-Today On Instagram: https://www.instagram.com/taketheleap_today Find Ashlan on Instagram & LinkedIn: https://www.instagram.com/ashbeanpdxmktg https://www.linkedin.com/in/ashlan-glazier-anderson Find Tory on Instagram & LinkedIn https://www.instagram.com/imaginemarketingstrategies https://www.linkedin.com/in/victoriaproppe The Course: The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.Sign up here: https://www.taketheleap-today.com/the-course Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram