#101 実例集「ASICS ブランド復活の秘話」

第101回は、実際にクリエイティブ思考を使って問題を解決した事例を紹介する「Mind Shift 〜発想の転換〜」をお届けします。今回は、ASICSの常務執行役員・マーケティング統括部長の甲田知子さんをゲストにお招きし、ブランド復活の軌跡についてお話を伺いました。日本発のブランドが如何にしてグローバルブランドとして世界中の顧客と関係を築いたのか？クリエイティブ思考を武器に21世紀を生き抜くヒントを紹介します。◆ASICShttps://www.asics.com/jp/ja-jp/◆レイ・イナモト SNSアカウントhttps://twitter.com/reiinamotohttps://www.instagram.com/reiinamoto_jp/◆お便りやご感想はこちらまで！https://airtable.com/shra6I39HB89bCR2USee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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#101 実例集「ASICS ブランド復活の秘話」

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