101. Why LOHAS Consumers Drive CPG Growth With Ted Ning, LOHAS and Bodhi Tree, NatchCom

101. If you don't truly understand your core consumer, you're leaving retail growth on the shelf. Most brands think they know who buys their product—but they're wrong. And that mistake costs you distribution, velocity, and trust. In this episode, I sit down with Ted Ning to unpack the LOHAS consumer—Lifestyles of Health and Sustainability—and why this psychographic drives sustainable growth across every CPG category. We break down what LOHAS really means, why these shoppers will pay for value over price, and how to align your brand story, retail strategy, and digital presence around the consumer who fuels category growth. You'll learn how to identify your true core customer, pivot when the data surprises you, and use that insight to strengthen retailer conversations and brand positioning. Get instant access on the show webpage: RetailSolved.com/session101