#101: Why "The Hero's Journey" Is The Solution To Your Marketing Problems

Most audio engineers think of themselves as the hero who can solve all of a band’s problems. The “all-knowing mighty source of knowledge” to the lowly pleb musician.  If that’s you, you’re doing it wrong. As a producer/engineer/whatever, you’re better off playing the role of the guide, while understanding that your client is the hero. If you can adjust your business to become the guide who helps your clients along their journey, you’ll be adding more value to your relationships with