#102 - 2024 é o ano do ESG no Branding (com Juliana Peixo...

What this episode covers

Nesse episódio, entendemos a importância do ESG (Environmental, Social, and Governance) no branding pra descobrir se 2024 realmente é o ano em que essas práticas sustentáveis se tornam centrais nas estratégias de marca. Com a participação especial da cientista e doutora Juliana Peixoto, uma pioneira na transformação de resíduos plásticos em bioplástico biodegradável através de sua startup P-last de biotecnologia, discutimos o impacto da sustentabilidade no branding e como as marcas podem adotar práticas de ESG genuínas. Esse episódio é também um convite para entender o verdadeiro significado da sustentabilidade no contexto do branding e como aplicar esses princípios para não apenas melhorar a imagem da sua marca, mas contribuir positivamente para o mundo, seja através da inovação em biotecnologia, como a apresentada por Juliana, ou adotando estratégias de ESG mais amplas, é evidente que 2024 é um ano transformador para marcas comprometidas com a mudança. Compartilhe e vamos espalhar essa mensagem. #ESG #sustetabilidade #tendenciasdebranding #marca #branding #construçãodemarca #JulianaPeixoto #biologia ----------------------------------------- - Atualize-se com as principais tendências em branding para 2024 e aprenda a aplicá-las em sua marca: https://galileunogueira.com/masterclass/tendencias - Aprenda branding na prática e aprofunde os seus conhecimentos com o BDP Imersão - lista de espera para a turma 12 aberta: ⁠https://galileunogueira.com/bdp/imersao⁠ - Aprenda branding na essência - conheça o curso exclusivo BDP Introdução (online): ⁠https://galileunogueira.com/bdp/intro⁠ - Não deixe de me seguir nas redes sociais: Instagram: https://www.instagram.com/galileunogueira/ LinkedIn: https://www.linkedin.com/in/galileunogueira/ - Convidado: Juliana Peixoto LinkedIn: linkedin.com/in/julianna-peixoto-b060791a3 - Apresentação: Galileu Nogueira - Gravação: Estúdios Voz @estudiosvoz - Edição: Felipe Mux - @muxproducoes - Design: Mars Comunicação - Redes Sociais: Beatriz Aguiar - RP: Rebecca Sturk

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Frequently Asked Questions

How long is this episode of Branding em Tudo?

This episode is 29 minutes long.

When was this Branding em Tudo episode published?

This episode was published on February 20, 2024.

What is this episode about?

Nesse episódio, entendemos a importância do ESG (Environmental, Social, and Governance) no branding pra descobrir se 2024 realmente é o ano em que essas práticas sustentáveis se tornam centrais nas estratégias de marca. Com a participação especial...

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