Skip to content
#102 Building Smarter Studios (ft. IND Films) episode artwork

Sep 11, 2025 1 hr 1 min

#102 Building Smarter Studios (ft. IND Films)

from Creatives Grab Coffee

In this episode of Creatives Grab Coffee, Israel Bonequi from IND Films (Montreal, Quebec) shares his journey from being a generalist offering multiple creative services to focusing on video production and scaling IND Films into a specialized studio. He discusses the challenges of pricing creative work, the importance of educating clients, and how niching into medical and industrial video has helped the company grow. Israel also dives into the process of building a new virtual production studio designed to make cutting-edge technology more accessible for smaller production companies. This episode offers valuable lessons for marketers and video professionals looking to refine their positioning, improve client relationships, and explore the future of video production. TIMESTAMPS: 00:00 - Episode Introduction and Guest Welcome 02:19 - Guest Bio: Israel Bonequi from IND Films 03:22 - Lessons from being a generalist in creative services 07:25 - How clients perceive value in video production 10:01 - Client education tax: the hidden cost of cutting corners 14:36 - Transitioning to video specialization and pricing challenges 19:06 - Raising rates and overcoming mindset barriers 21:44 - The reality of difficult clients and nonprofits 23:04 - Asking “why” to uncover true client goals 25:38 - Turning single projects into long-term campaigns 27:57 - IND Films’ focus on medical and industrial video production 32:44 - Niching down and growing through organic opportunities 36:19 - Digital marketing: shifting from Google Ads to LinkedIn 42:21 - Building a new Montreal studio for virtual production 47:41 - The cost, process, and challenges of studio construction 52:01 - Soundproofing lessons for production spaces 55:17 - Balancing family businesses and shared spaces 57:16 - Future growth plans for IND Films 58:27 - Closing remarks and invitation to visit IND Films SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

#102 Building Smarter Studios (ft. IND Films)

0:00 1:01:17

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str AI for Creative Professionals: Practical Tools for Designers, Writers & Marketers Tiana Ned AI for Creative Professionals: How to use AI tools without losing your creative edgeTiana shows creative professionals how to work with AI tools instead of competing against them. Each episode covers specific tools and techniques you can use right away.What you’ll learn:➤ Which AI tools actually help with design, writing, and marketing➤ How to write prompts that work➤ Ways to keep your personal style when using AI➤ Career moves that make sense as the industry changes➤ Real stories from creatives who adapted successfully➤ When AI helps and when you should do it yourselfPerfect for:➤ Designers, writers, marketers, video creators, UX professionals, photographers, podcasters, and anyone who makes things for a living.No abstract theory. Just practical steps you can take today.Tiana shares AI tools and techniques from her own freelance work. She tests everything herself before sharing what actually works.New episodes every week. Hit subscribe to keep your skills current.Topics:

Frequently asked questions

How long is this episode of Creatives Grab Coffee?

This episode is 1 hour and 1 minute long.

When was this Creatives Grab Coffee episode published?

This episode was published on September 11, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Creatives Grab Coffee episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.