EPISODE · Jan 24, 2021 · 22 MIN

#102 Cross-Selling - leichter Beifang?

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Erfolgreiche Vertriebsorganisationen werden regelmäßig gebeten, neben Produkt A auch noch Leistung B, C und D mitanzubieten - man ist doch sowieso beim Kunden. Wie stark Cross-Selling auf Umsatz & Profitabilität wirken kann und warum man hierfür so etwas wie Cross-Buying-Bereitschaft benötigt, besprechen wir in der aktuellen Folge des Maschinenraum-Podcasts. Interessant: Das Potenzial ist wirklich groß. Viel Spaß beim Hören!

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#102 Cross-Selling - leichter Beifang?

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