#102: How I'm Rebuilding a Business That Feels More Like Me

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what it really looks like to rebuild a business after rest, identity shifts, and major life changes. I’m sharing how stepping away helped me realign my work with my values, energy, creativity, and lifestyle, and why I’m no longer building from hustle or industry pressure, but from calm, clarity, and intuition.Here’s what to expect from this episode:What an identity evolution (not identity loss) looks like in businessLetting go of industry expectations and copy-paste strategiesCreating content and offers that match your energy and lifestyleWhy I’m choosing evergreen, slow, and sustainable marketingThe “shedding phase” and what I’m no longer available forMentioned in this episode:⭐️ Connect with me on Instagram: @anitadykstra.com⭐️ Check out Blog Traffic Machine here