102. How to Build and Scale Marketing Organizations w/ Elissa Fink

from The GTMnow Podcast · host Sales Hacker & Sam Jacobs

This week on the Sales Hacker podcast, we speak with Elissa Fink, Chief Marketing Officer at Tableau and advisor to our sponsor Outreach. Elissa is best known for her work taking Tableau Software from just 5 million in annual recurring revenue to 1.1 billion through an IPO. She now works as an advisor, offering a wealth of experience and knowledge, especially within the global enterprise software business. Let’s hear more from Elissa on how to build and scale a marketing organization!The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

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This episode is 40 minutes long.

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This episode was published on March 24, 2020.

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