102: How to Choose the Right Marketing Niche with Ryan Levesque

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview. Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear: The expensive mistakes we make when we choose a market Why WHO you choose to work with is more important than WHAT you want to sell and what you want to create How to avoid choosing a bad market How to find a market teaching your expertise The "sweet spot" when it comes to market size How to pivot from your existing market to a better market How to inject your personality into your business in order to stand out How much to charge for your products and services The pricing strategy that lets you raise your prices over time (without losing sales) How to know what type of business makes sense for you Why the right market will reduce stress and increase the love for your business (and how to pivot)