102 How to Steal Business from the Competition

from The Art of Sales with Art Sobczak · host Art Sobczak

Everyone who prospects for new business has heard, "We're satisfied with who we're using now," or some variation of that. There's a lot of nonsense that has been taught about how to respond, such as, "What do you like best about them?" That actually gets them to reinforce their decision to work with their vendor. You'll hear what TO say instead, to get them talking, which then opens up the chance they will work with you.

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This episode was published on November 18, 2019.

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