#102 How to Use Stories to Charge Triple What Your Competitors Charge

One of the biggest marketing secrets to being able to charge higher prices, is by using something called "demonstration" to show your prospects why your company is so much better.  There are many ways to use demonstration, but one of the most powerful, is through the use of a well-positioned story. This week's episode tells the story about a company that defies all the odds - who also happens to be one of my favorites. They're US based, family owned, and their industry is flooded with ultra cheap versions available on Amazon. Yet this little company is able to charge many MANY times more than any of its competitors, and have customers (like me) gladly pay.  Take a listen and see how you can replicate what they've done.Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-goldGET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.