102: Killing the Golden Goose

Killing the Golden Goose — Why Tinkering Hurts (and How to Stop)Ever “improved” your business and watched revenue dip? This episode is about the Tinker phase—when a little success gives you a little freedom…and you accidentally starve the golden goose that got you here. I unpack the three ways owners drag healthy businesses down:Fiddling for “better.” Endless tweaks to offers, pricing, scripts, and schedules without evidence. Fix: install a change discipline—a monthly change window, small A/B tests, a simple decision log, and a weekly dashboard (leads, show/close rate, ARPU, churn, CSAT).Neglect via distraction. A shiny side project steals your best hours while the core engine slows. Fix: a Minimum Care Plan—a daily Owner’s Power Hour (one growth action before anything else), a crisp scorecard cadence, 10-minute SOPs for recurring tasks, and one Primary-in-Command with clear escalation thresholds.Blowing it up. Panic leads to firing staff, scrapping models, or rebranding from scratch. Fix: a 30–60–90 recovery—stabilize, repair what worked, then improve surgically (one test at a time).You’ll leave with a practical cadence to keep speed, protect consistency, and grow without self-sabotage—plus three quick actions to run this week: schedule a monthly change window, add a daily Power Hour, and pick one metric to protect every Friday.Connect with Chris Cooper:Website - https://businessisgood.com/