102. Stop Talking at Shoppers—Start Telling Stories With Beau Haralson, Human Design

102. If your brand sounds like everyone else, you're being ignored—and that's costing you sales. Most CPG brands focus on price, promotions, and velocity. But shoppers don't buy products—they buy stories. In this episode, I sit down with Beau Haralson of Human Design to unpack why emotional storytelling—not discounts—is what drives sustainable growth in natural and emerging brands. We discuss why 80% of buying decisions are emotional, how to stop commoditizing your customer, and how to build a pull strategy that makes retailers call you instead of the other way around. You'll learn how to connect with the human behind the purchase, differentiate from big brands, and create loyalty that isn't driven by coupons. If you want to stop chasing shelf space and start attracting it, this conversation is for you. Get instant access on the show webpage: RetailSolved.com/session102