#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers. On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to beat it head on. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.