102. Understanding "Retention:" Beyond New Members and During Uncertain Seasons ~ Maddy Wilson

How quickly it seems we go from stressing about recruitment to stressing about retention! If your chapter or community has set member retention goals, this episode is for you. Her Sorority Journey Executive Assistant and local chapter advisor, Maddy Wilson, joins Cassie to define what we're talking about when we discuss "retention", help us reset our goals to be rooted in the membership experience, and provide actionable steps for each group of members we hope to keep in our sisterhood. Maddy is an advisor to a chapter in and graduate student of Appalachian State University, located in Boone, NC. In light of the devastation that she witnessed and heard of in neighboring towns from Hurricane Helene, Maddy shares her experience living through this natural disaster and her unique perspective on retention for sisters in affected communities. While we dream that sisterhood can be a place of support & stability for sisters in unthinkable circumstances like these, we hope our disclaimer to start the episode provides sisters permission to take the steps they need to look out for their wellbeing, even if that means stepping away from sisterhood.