102: What You Need To Know About Copywriting for Photographers with Rachel Greiman

Welcome back to another episode! This week we’ll be diving deep into the theme of copywriting for your photography business with my special guest Rachel Greiman.Rachel is a copywriter & documentary family photographer based in Denver, Colorado, and the proud owner of Green Chair Stories - a company committed to taking photographs and writing words that look like *real* people.You’ll learn…What “copy” is, why it’s important, and where it fits into your marketing plan as a photographer [7.09]What you *need* to know about writing copy for your website, plus the most commonly overlooked page that can set you apart from your competition [8.22], [12.33]The difference between copy & content and how to know if you’re ready to hire a copywriter [17.12], [24.25]The single most important thing you need to do BEFORE hiring copy support [25.32]How to identify the hesitations & objections that might be holding your potential clients back from booking you (and how to fix them) [33.59]Advice for working moms who may be looking to restructure their businesses and how to harness the power of outsourcing to help you with this process [38.21], [46.52]Whether you’ve never heard the term “copywriting” before or you’re already confident in your copy chops, I guarantee this episode will change the way you view marketing in your photography business! I can’t wait for you to dive in ;)RESOURCES + LINKS:Rachel Greiman's Website - https://greenchairstories.com/resources Rachel Greiman's Instagram - https://www.instagram.com/greenchairstories My Online Photography Courses for YouOutsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!Say hi to me on social! I would love to hear which episode helped you!Instagram: @saramonikaphotoSubscribeIf you're not subscribed to my podcast yet + you don't want to miss an episode make sure to do so right now before life gets in the way. Click here to subscribe in iTunes!Click here to leave a review!With love + gratitude,Sara