#1023 - Why You Need to Control How Buyers Compare You

When a buyer says they're comparing you to the competition, most sellers either panic or waffle. There's a better move.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: what a defensive model is and why it works, how to pick the four things buyers should always compare, and how to use those four things to differentiate without badmouthing anyone.Left to their own devices, buyers will compare on price. That's almost always the wrong comparison. A defensive model gives them a better framework, four specific criteria that level the playing field and show your real value against the competition.James explains how to build one for your own business and why standardising the comparison process is one of the most commercially smart things a seller can do.𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱Defensive model in salesHow to handle competitor comparisonsControlling the buying criteriaSales differentiation strategyBuyer's guide approachB2B sales objectionsCompeting on value not priceSales messaging against competitorsHow to compare against competitionThis is episode 1023 of the Daily Sales Message podcast.Hit follow so you never miss an episode..𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀LinkedIn → https://www.linkedin.com/in/jamesnewelluk/.📩 𝗔𝗯𝗼𝘄𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.Most deals are lost in explanation, not negotiation..𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)https://www.practicalsalestraining.com.𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴https://www.clearsalesmessage.com.Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.