1025: What’s It’s Like to Found a Successful Beverage Company With Kara Goldin, Hint [Main T4C Episode]

Kara Goldin is the founder and CEO of Hint Water, an unsweetened flavored water brand. Prior to founding Hint Inc. in 2005, she worked as the Vice President of e-commerce and shopping at America Online. Earlier in her post-grad career, Kara worked in sales at CNN and as a circulation manager for Time Magazine. Kara’s first book, Undaunted: Overcoming Doubts and Doubters, was published in October 2020. Kara also has a podcast, The Kara Goldin Show, where she interviews other CEOs and entrepreneurs about their experiences. Kara graduated from Arizona State University in 1989 with a B.A. in communications and finance.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: How becoming a mom inspired Kara to look at the ingredients in the diet soda she was drinking (5:10) Why Kara decided to study journalism in college (9:20) How Kara got her first job out of college as an executive assistant at Time Magazine (13:10) How Kara’s admiration of Steve Jobs and Apple as a company led her to her job at America Online (25:39)  How Kara’s experience in tech helped Kara when she started Hint (31:35)  Why Kara has never wanted to be the best in the room (34:36) Why Kara doesn’t often look in her own industry for the answers when confronted with road blocks (36:49) How to overcome imposter syndrome and Kara’s advice for students currently dealing with it (39:53) What Kara thinks recent graduates should consider when starting their first job after college (41:20)