#103: Chat-vertising: Why AI Ads Aren’t Clicking (Yet)

Chat-vertising is here—but is it working?In this episode, we dive into the rise of AI chat ads—from Perplexity’s sponsored follow-up questions to Google’s AI Overviews and Microsoft’s Copilot Showroom ads. While Google pushes forward, Perplexity has hit pause, raising a big question: Can advertising inside AI chats actually work?We explore:Why Perplexity pulled back on adsHow Google and Microsoft are shaping the future of AI-driven advertisingThe challenges of chat-vertising: user trust, UX, and conversionsWhat marketers should do now to prepare🎧 Join us as we uncover whether AI chat ads will transform marketing—or remain an experiment.(00:00) Intro(01:20) Perplexity’s pivot from ad enthusiasm to hitting pause button on ads(03:19) How are Google and others bringing ads to their AI products?(05:39) What makes ‘chat-vertising’ hard to implement?(11:06) What can AI platforms do to make ‘chat-vertising’ viable?(14:43) How can marketers prepare for the ‘chat-vertising’ future, today?