103. Creative Review: New OOH for McDonald’s from DDB New Zealand episode artwork

EPISODE · Feb 1, 2023 · 13 MIN

103. Creative Review: New OOH for McDonald’s from DDB New Zealand

from The Brief Bros. · host Creative Brief Workshops LLC

Henry Gomez and I exchange our views on a new OOH campaign for McDonald’s by DDB New Zealand. We haven’t disagreed about much lately, but today we take opposing views. DDB New Zealand’s work brings a searing spotlight to the issue of advertising’s powerful role as an influencer. Henry and I bat this one back and forth. Tune in to find out where we land.

Episode metadata supplied by the publisher feed · Published Feb 1, 2023

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103. Creative Review: New OOH for McDonald’s from DDB New Zealand

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