EPISODE · Jan 31, 2021 · 27 MIN

#103 Cross-Selling - richtig geködert

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Cross-Selling wirkt positiv aufs Wachstum. Aber welche Voraussetzungen müssen vorliegen? Wann ist der Kunde bereit, Cross-Buying zu betreiben, damit man "cross-sellen" kann? Und: Welche organisatorischen Voraussetzungen muss ein Unternehmen mitbringen hierfür? All diese Fragen besprechen in der aktuellen Folge die Maschinisten Stiller und Scholzen auf Basis eigener Erfahrungen und frischer Literatur. Viel Spaß dabei!

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#103 Cross-Selling - richtig geködert

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