103. Digital Media Predictions

In The Marketing Mirror Predictions Episode Sue-Ann shares her 2024 Prediction for the "100 Livestreaming and Digital Predictions" 4th edition by Ross Brand. Grab Ross' trilogy: https://amzn.to/3IVERDi  I’m sticking with this thought; technology is about connecting with humans, making things easier for people through automated systems and processes, and speeding up things to save the most precious of all resources— your time. But, just like in previous years, I still say the emphasis is on PEOPLE. It’s always about people for the win, and ultimately, it’s people we do business with, collaborate and exchange ideas with, and generally WANT to interact with as social beings. Now, to go a little more digital on you. I don’t think anyone can predict what the heck is going to happen over the next year or years. I don’t think any of us can, truthfully. Not at this never-happened-before pace. The speed of change with the rapid rise of AI and other generative technologies is flying forward so lightning fast that even their makers' heads are spinning, so who am I to guess or pretend to have insight as to where all of this may be heading? But what I do know is that digital creators and business owners who embrace, enhance, and develop along with the features and agility of the tech coming at us full throttle are the ones who will stay relevant and end up at the forefront in the digital revolution. I also know these new technologies are fun and exciting and offer much to learn and do, allowing you to create in ways never before possible! I urge you to experiment with and embrace an agile business culture, giving you potential beyond imagination, thrilling creative possibilities, and much more, rather than resisting what is already happening with or without you. These changes are poignant to every business, whether digital-first in nature or not. I think we are in for extraordinary times, new frontiers in business and marketing, and impactful changes to our society as a whole as Augmented Reality develops before our eyes, rather than in a future-world dystopia setting. Technology, good or bad, will continue to be a stronger and more influential force with who we are, integrating more and more ubiquitously into our everyday lives and well beyond ramifications to just businesses and industries. If we, as content creators and business owners, lead the charge with open minds, curiosity, and excitement for the possibilities, who knows what fantastic advances the future of digital holds? My best advice: let’s go find out! Now, for your future business. How can you embrace and evolve in this digital whirlwind but still grow your business and better engage with the people you serve? My answer, and one of the ways I help clients, is to build and nurture relationships by creating personally engaging email marketing strategies as part of a concrete Content Marketing Plan. One of the most overlooked marketing tools, email strategy is often skipped completely or underutilized by businesses in their digital marketing efforts. But to me, this concept is THE KEY. And it has everything to do with how you treat people AFTER the sign-up, opt-in, buy, or joining your whatever. It’s the after-the-click experience you establish with anyone who says “yes” that matters most of all. How you nurture, interact, and connect genuinely to build an ongoing relationship makes all the difference to people who intersect with you. Ultimately, that difference results in business growth and brand affinity beyond any other marketing method because, firstly, you’re invited into someone’s inbox. Then, you’re given one-to-one access to that person with the chance to embrace and enhance the conversation now open to you. Of course, you need to make the most of this human-to-human opportunity by crafting a valuable, desirable experience so people are excited to hear from you, and can’t wait to open your emails! https://www.buymeacoffee.com/themarketingmirror 💎 THANK YOU! Learn more about your ad choices. Visit megaphone.fm/adchoices