103: Dorie Clark; Branding Expert Shows Us How To Stand Out

Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You (Harvard Business Review Press, 2013) and Stand Out (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. You can download her free 42-page Stand Out Self-Assessment Workbook. Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work. But that's simply not true anymore. Dorie Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.  Fortunately, you don't have to be a genius or a worldwide superstar to make an impact, and Dorie shares her process for that breakthrough idea, but having a breakthrough insight is only half the battle - so she also shares how to create a following for that idea as well.  Resources: Stand Out Assessment Workbook     Stand Out Reinventing You Make More Sales Free Masterclass