103 - How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this podcast episode, we'll be discussing how you can use color to your benefit in jewelry marketing.   Check out the accompanying blog post here: https://joyjoya.com/2020/11/04/color-in-jewelry-marketing