103. Lora and Bradley Eshbach with The Generalist

On today's episode Colin sits down with Lora and Bradley Eshbach, founders of The Generalist store in downtown Johnson City. Thank you for listening! Johnson City Living is hosted by Colin Johnson with Keller Williams Realty in Johnson City, TN. Links: https://thegeneralist.store/ About The Generalist: "The Generalist is a shared vision from us, Lora and Bradley Eshbach. 👋🏻 Lora comes from the arts, performance, and events world, Bradley from marketing and consulting, both of us spent the last decade in Chicago. With complementary skills as entrepreneurs, organizers, creative thinkers, and strategists, we're hell-bent on building The Generalist into something special. Alternative forms of retail (think: General Stores, antique malls, flea markets, junk shops, army/navy surplus, basement boutiques) have thrived in Appalachia by blending community, commerce and creative problem solving. In this tradition, we aim to be way more than a landlord or wholesaler to our talented vendors. We want to be the launching pad for anyone interested in turning their craft or skill into a business in Appalachia. We're obsessed with breaking the barriers entrepreneurs face (big and small) through shared resources, collective buying power, and a community space where anyone with an idea and some curiosity can thrive."