103: Michael Roderick | 3 Steps to Accelerate Your Referrals

Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way. Michael shares his secrets for making your brand memorable

Episode 103 of the The Authority Builder Podcast podcast, hosted by Steve Gordon, titled "103: Michael Roderick | 3 Steps to Accelerate Your Referrals" was published on January 31, 2019 and runs 32 minutes.

January 31, 2019 ·32m · The Authority Builder Podcast

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Summary

Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way. Michael shares his secrets for making your brand memorable… and referable. A lot of it has to do with the language you use when talking about your business.

Episode Description

Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way.

Michael shares his secrets for making your brand memorable… and referable. A lot of it has to do with the language you use when talking about your business.

Michael has tips for finding and capturing the audience that will help you build your business with solid referrals. You’ll have to do some work on your mindset and your messaging.

Tune in to find out…

The 3 basic elements of a referable brand
What you must do when faced with tough times
How memory impacts marketing
Why simplicity always wins
And more

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