#103 - Reversing a 40% Enrollment Drop at Montana University w/ Jenny Petty & Stephanie Geyer

In this episode, Jenny Petty and Stephanie Geyer talk about their experiences in higher education marketing, focusing on their collaborative efforts at the University of Montana. They discuss the challenges of enrollment decline, the importance of storytelling, and the revitalization of campus traditions. The conversation also touches on the significance of indigenous representation and the future of marketing strategies in higher education.TakeawaysThe importance of mentorship in career development.Building a modern marketing team requires collaboration and innovation.Revitalizing campus traditions can enhance community engagement.Storytelling is a powerful tool in higher education marketing.Indigenous representation is crucial for fostering belonging.Enrollment strategies must adapt to changing demographics.Creating a brand identity requires input from the entire campus community.Digital marketing strategies are essential for modern enrollment efforts.Emphasizing retention is as important as recruitment.Continuous learning and adaptation are key in higher education marketing.Links:Jenny’s Linkedin: https://www.linkedin.com/in/jennydurnanpetty/Stephanie’s Linkedin: https://www.linkedin.com/in/stephanie-geyer-553a862/Subscribe to the Higher Ed Storytellers Digest. A weekly newsletter for higher ed MarCom leaders: unveild.tv/newsletter